The systems and methods described herein are directed toward launching a third party application in a media center module using a conditional link. The media center module is configured to enable the third party application to register with the module and to associate a primary link that serves as the entry point for the application. The media center module also enables the third party application to provide a conditional link that serves as the entry point when a certain condition is met. Under normal circumstances, the media center module provides the primary link as the entry point for a user to launch the third party application. When the media center module receives a notification from the third party application to use the conditional link, the media center application causes the conditional link to be the entry point for the application. Thus, the use of conditional link enables a third party application to specify how the application is launched from the media center module under different conditions.