Systems and methods are disclosed herein for providing an electronic receipt for a vending machine transaction. Upon conclusion of a vending machine transaction a screen on the vending machine displays an optically encoded electronic receipt. The optically encoded electronic receipt may encode a transaction identifier and may additionally encode details of the transaction. The vending machine may also transmit transaction data to a server. A user computing device may scan the optically encoded electronic receipt and retrieve a transaction identifier. Using the transaction identifier, the user computing device may request transaction data from the server either directly or by way of a server owned or controlled by a different entity. Additional content, such as advertisements may be transmitted with or for display with transaction data.