A shopper-tailored virtual model of a physical storefront where items are located in a configuration specific to customer preferences, and a single virtual model corresponds to a different shopper, with said product arrangement continuously improving with the shopper's history of purchases, is achieved through an intuitive user interface of a mobile computing devise. The user experience is designed to invite shoppers to browse through the storefront planograms with a fast paced passing motion, intuitive picking and throwing of products within the basket, buy full recipes and added search features, it allows for speedy yet large purchases. The system's social capabilities enables shoppers to create, suggest and share recipes with specific ingredients available in the retailer stores, with the added value of having said recipes delivered to the shopper's desired location.