Invention Grant
- Patent Title: Data capture for user interaction with promotional materials
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Application No.: US13404873Application Date: 2012-02-24
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Publication No.: US09836770B2Publication Date: 2017-12-05
- Inventor: George M. Nemitz , Vincent James Spinella , Rajiv Konkimalla , Dillip Kumar Kara , James Francis Spinella
- Applicant: George M. Nemitz , Vincent James Spinella , Rajiv Konkimalla , Dillip Kumar Kara , James Francis Spinella
- Applicant Address: US NJ Colts Neck
- Assignee: Ad Persistence, LLC
- Current Assignee: Ad Persistence, LLC
- Current Assignee Address: US NJ Colts Neck
- Agency: Lowenstein Sandler LLP
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02

Abstract:
An application on a user device sends a request for promotional material to a server while the application is active on a user device. The application receives the promotional material from the server and stores the promotional material in a data store on the user device. A management client on the user device receives a user interaction with the promotional material and sends data representing the user interaction to the server independent of web-browser technology.
Public/Granted literature
- US20130226689A1 DATA CAPTURE FOR USER INTERACTION WITH PROMOTIONAL MATERIALS Public/Granted day:2013-08-29
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