A display control apparatus includes a receiver that receives a recognition result of a change in environment around a vehicle, and a controller that controls an image generation apparatus to generate an image corresponding to a presentation image to be displayed on the display medium. The controller generates and outputs a control signal to the image generation apparatus to control the image generation apparatus based on the recognition result so as to deform the presentation image radially on the display medium such that the deformed presentation image moves toward at least one of sides of the display medium and disappears sequentially to the outside of the display medium across edges of the display medium.