A feedback controlled coil driver with ASK modulation is disclosed. A class E coil driver drives an LC circuit to generate a magnetic signal via the inductor. A modulation capacitor is coupled to the LC circuit to modulate the coil driver signal. The voltage across the coil driver switch is sampled. The difference between the sampled voltage and a reference voltage is integrated and compared to a ramp voltage to obtain an optimal on time for the coil driver switch such that coil current is maximized.