A method and apparatus are provided for presenting content to a caller and/or a called party in association with a telephone call or other communication connection. Content may be presented pre-ring (before the called party's telephone rings), in-call, and/or post-call, and may be related to a party participating in the call or may be related to a third party. Presentation of specified content may include assisted sharing, wherein both parties view the same content and one guides or assists the other. A received call may be split into signal and voice channels, with the signal channel used to notify a call controller of the call and the voice channel being directed to an agent selected by the call controller to handle the call.