The present system relates to a server providing data connectivity to an electronic device. The server includes a memory storing data connectivity policy information for the electronic device. The policy information defines a data traffic threshold marking a change in data traffic billing for data traffic the electronic device may exchange with service provider(s) over a telecommunication network. The server has a receiver, which monitors data traffic from instances of applications installed on the electronic device, and has a usage monitor, which maintains a first quantity indicative of the monitored data traffic. A data connectivity policy manager detects that the first quantity exceeds the data traffic threshold of the data connectivity policy, determines a first application requesting such traffic, retrieves a second application linked to the first application, the second application having data traffic billing specific to the second application, and presents the second application to the electronic device.