The present application discloses a user information acquisition method and a user information acquisition apparatus. The method comprises: acquiring an image comprising at least one digital watermark; acquiring user related information corresponding to a current user and comprised in the at least one digital watermark, wherein the user related information comprises application startup information used to start a corresponding application; and projecting the user related information to a fundus of the user. The present application enables a user to start a corresponding application rapidly, securely, and conveniently.