A customer is permitted to self-activate a mobile device purchased via a commercial sales channel. Upon powering on the mobile device, the mobile device establishes a restricted service session through the network to a self-activation service and the mobile device queries the self-activation service for any pending order related to the mobile device which may have been generated during the purchase process. The communications with the self-activation service, however, support completing the pending order, activating the mobile device and communicating to the user that activation is complete. Part of the activation procedure configures one or more network elements to provide service for the device in a normal unrestricted manner. When provisioning is complete, the restricted access configuration used to establish the session with the self-activation service is removed.