An image forming apparatus includes: an image carrier configured to carry a toner image; a transfer member configured to transfer the toner image onto a transfer target member by applying a transfer voltage of the opposite polarity of the polarity of the toner image to the transfer target member, the transfer member being in contact with the image carrier; an accepting unit configured to accept a setting for changing a preset current range to a new current range, the preset current range being defined by one of a lower limit of a current flowing in the transfer target member and an upper limit of the current; a sensing unit configured to sense a magnitude of the current flowing in the transfer target member; and a control device configured to control the transfer voltage so that the magnitude of the sensed current falls within the new current range.