Invention Grant
- Patent Title: Online ad detection and ad campaign analysis
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Application No.: US13768915Application Date: 2013-02-15
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Publication No.: US09842339B2Publication Date: 2017-12-12
- Inventor: Stephen Denis Kirkby , Peter Kellett , Matthew Figg , Jarred Holman
- Applicant: Accenture Global Services Limited
- Applicant Address: IE Dublin
- Assignee: ACCENTURE GLOBAL SERVICES LIMITED
- Current Assignee: ACCENTURE GLOBAL SERVICES LIMITED
- Current Assignee Address: IE Dublin
- Agency: Mannava & Kang, P.C.
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02 ; G06Q10/10
Abstract:
Metrics for online ads are captured by parsing web pages to identify ad beacons containing information identifying whether the online ads are for a particular client. These metrics are used to determine key performance indicators for auditing and competitor analysis for an online ad campaign.
Public/Granted literature
- US20130166377A1 ONLINE AD DETECTION AND AD CAMPAIGN ANALYSIS Public/Granted day:2013-06-27
Information query
