A video display device is provided. A receiving unit obtains an uncompressed audio and video content. A display unit displays the uncompressed audio and video content. A content recognition configuration management unit extracts a first characteristic information corresponding to a first characteristic information type from the uncompressed audio and video content, receives a first response to a first query which includes the first characteristic information, determines a second characteristic information type based on the first response, extracts a second characteristic information corresponding to the second characteristic information type from the uncompressed audio and video content, and receives a second response to a second query which includes the second characteristic information.