The present disclosure is related to a play control method, apparatus and terminal. The method comprises: acquiring brain wave information of a user; and controlling an electronic device based on the brain wave information. When the embodiments of this disclosure are applied, by acquiring brain wave information of a user and controlling an electronic device based on the brain wave information, the state of the user can be reflected through the brain wave information; accordingly, effective control of the user's needs can be realized through the brain wave information without any triggering operation by the user, thereby enhancing the user experience and improving the intelligence level of electronic device.