The present invention concerns a packaging device (1) for a wiper blade (100) comprising a curved blade (110) and an integrated flexible structure (120), said packaging device (1) comprising a shell (14) delimiting a housing (10) intended for receiving the blade (100) and defining holding means (20) intended for securing said blade (100) inside said housing (10) in a position that can be at least partially upright in relation to its rest position, the holding means (20) comprising: a first bearing surface (21) capable of engaging by contact with a portion (141) of the upper part (140) of the blade (100), second and third bearing surfaces (22, 23) formed in the base of the housing (10) and capable of engaging by contact with the flexible structure (120) of said blade (100), the first bearing surface (21) extending facing an area located between the second bearing surface (22) and the third bearing surface (23), characterized in that at least one of the second and third bearing surfaces (22, 23) has a stop, referred to as the second stop, which is capable of engaging by contact with a lateral end (123) of the flexible structure (120), said second stop being arranged such that, in the stop position, at least a part of a projection (112) of the blade (110) is held away from the shell (14). The present invention also concerns a packaging for a wiper blade.