A liquid pump mechanism in a cooler to create a fountain type dispenser from the cooler and a liquid pump mechanism for a container that includes a viscous liquid such as detergent and/or fabric softener. The liquid pump mechanism includes a top portion and a bottom portion. The liquid pump mechanism includes an electric pump that is designed to cause fluid to flow into the bottom portion when the electric pump is activated. The bottom portion is fluidly connected or interconnected to the top portion such that fluid that flows into the bottom portion is designed to flow out of the bottom portion and to the top portion.