A method is provided for providing a tutorial message to a driver in a vehicle using an in-vehicle tutorial system including a multimodal user interface. The method includes assigning an area of improvement, including at least one tutorial task, to the tutorial system, identifying a driving context for which a tutorial task is to be performed, based on the tutorial task and the driving context, selecting a tutorial message encouraging a desired driving behavior, and providing the selected tutorial message to the driver using the multimodal user interface.