A loudspeaker system for a vehicle includes a loudspeaker array including a plurality of electroacoustic sound transducers that can be controlled individually, such that a user-specific audio signal can be reproduced for different users at different listening positions in a vehicle interior of the vehicle via the plurality of electroacoustic sound transducers. Here, the loudspeaker array or a sound outlet of the loudspeaker array is arranged in particular between at least two of the listening positions in the vehicle interior, i.e. for example between the driver and the passenger seat.