Embodiments of the present invention provide a ProSe information transmission method, a terminal, and a communications device, where the method includes: acquiring, by a second terminal, a fourth code word broadcast by a first terminal, where the fourth code word is a code word that is allocated to the first terminal by a first ProSe entity; sending, by the second terminal, a first message to a second ProSe entity when the fourth code word matches a prestored code word, where the first message carries the fourth code word and a first application identity; receiving, by the second terminal, a second message sent by the second ProSe entity, where the second message carries a second identity; and discovering, by the second terminal, a first application user according to the second identity. The present invention is applicable to the communications field.