A game machine acquires predetermined information used to reproduce a image of character during a game from a character card, and uses the image of character for a progress of the game. The game machine includes a Bar code reader adapted and configured to acquire from the character card, information of player name that is associated with a image of character as information used to identify each player playing the game. And, the game machine reproduces a plurality of images of characters during the game based on the predetermined information of each character card, and classifies each image of character reproduced during the game based on the information of player name associated with each image of character into classifications which are dealt with differently from each other in the game.