A friction material for a motor vehicle drive train component is provided. The friction material includes an outer circumference, an inner circumference, an engagement surface configured for engaging with and disengaging from a mating component and a coined section extending between at least one of the outer circumference and the engagement surface and the inner circumference and the engagement surface. A method of forming a friction material for a motor vehicle drive train component is also provided. The method includes attaching a first axial surface of the friction material to a support and coining at least one of an inner circumference and an outer circumference at a second axial surface of a friction material to form a coined section. The second axial surface is on an opposite side as the first axial surface.