A system may be provided that includes a scope configured to mount to a firearm. The scope may include imaging components, processing components, and a display. The processing components may generate an adaptive electronic reticle for the scope. The adaptive electronic reticle may be displayed with the display and may have a shape, a color, a style, a position, and/or other features based on the firearm, an ammunition type, a target type, a target range, a wind speed, a color of an image of a target scene, and/or other target scene information. The reticle may be generated to be a reticle that maximizes the reticle contrast relative to the target scene, a textured reticle, a moving reticle, a Mil-Dot reticle, and/or a custom ballistic reticle. Laser rangefinder input may be used to automatically determine a reticle location based on ballistics data and the range to a target.