A search context is recorded during a search performed by a first user. The search context may include environmental variables associated with the computing equipment used by the first user such as at least one of regional settings, geographic location, social attributes, job role, browse history, and cookie files. The search context may be encrypted or be restricted for use by certain users and for a specific period of time. The search context may be sent to a second user or a group. The context is applied to environmental variables associated with the computing equipment used by the second user. The second user can thereby substantially duplicate the search performed by the first user.