An approach for managing photograph metadata anonymization is provided. The approach receives, by one or more processors, a photograph file, wherein the photograph file comprises a digital photograph and a first metadata. The approach receives, by one or more processors, a rule set for modifying the first metadata. The approach determines, by one or more processors, whether at least one rule of the rule set corresponds to a datum of the first metadata. Responsive to determining at least one rule corresponds to at least one datum of the first metadata, the approach modifies, by one or more processors, the first metadata based on the rule set to create a second metadata. The approach stores, by one or more processors, the first metadata in a database.