Techniques to manage remote events are described. An apparatus may comprise a processor circuit and a remote event application arranged for execution by the processor circuit. The remote event application may be operative to manage remote event notifications for a publisher entity and a subscriber entity. The remote event application may comprise, among other elements, an event monitor component operative to receive an external event notification message with a publisher entity event for the publisher entity. The event monitor component may select a custom event receiver component associated with the publisher entity from among multiple custom event receiver components, and send the external event notification message to the selected custom event receiver component. The custom event receiver component may implement custom business logic, such as code callouts designed for specific application programs or system programs. Other embodiments are described and claimed.