Invention Grant
- Patent Title: Determining better ad selection, scoring, and/or presentation techniques
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Application No.: US10748744Application Date: 2003-12-30
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Publication No.: US09858590B1Publication Date: 2018-01-02
- Inventor: Jeffrey A. Dean , Georges R. Harik , Noam Shazeer , Simon Tong
- Applicant: Jeffrey A. Dean , Georges R. Harik , Noam Shazeer , Simon Tong
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02
Abstract:
Different ad selection techniques may be evaluated and compared by (i) combining ads generated using at least two different techniques and (ii) determining performance statistics of these combined (e.g., interleaved) advertising serves over time. The relative performance of the different techniques can then be determined. These principles can also be used to gauge different ad scoring techniques. These principles can also be used to gauge different ad rendering techniques.
Information query
