Disclosed herein are systems, computer-implemented methods, and non-transitory computer-readable media for media content management and deployment. A data store stores available timeslot information data and signage device information data. A demographic information server obtains observation demographic data; generates, based on the observation demographic data, prediction demographic data; receives a demographic request; examines the prediction demographic data; and returns locations and future timeslots that have the predicted demographics satisfying the demographic request. A deployment module obtains campaign parameters for building a campaign and including time parameters, location parameters, and demographic parameters; requests the demographic information server to obtain locations and future timeslots satisfying the demographic parameters; and examines the signage device information data and the available timeslot information data to select candidate timeslots and signage devices.