In an approach for delivering customized messages, a computer receives a request to initiate a communication, wherein the request includes a caller and at least one recipient. The computer determines an identifier associated with the caller and an identifier associated with the at least one recipient from the received request. The computer identifies the caller and the at least one recipient based on the corresponding determined identifiers. The computer retrieves data associated with the identified caller and the identified at least one recipient, wherein the data includes personal information, Internet browsing trends, and listening preferences. The computer determines customized messages for the identified caller and the identified at least one recipient based on the retrieved data associated with the identified caller and the at least one recipient. The computer delivers the determined customized messages to one or more of the identified caller and the identified at least one recipient.