A present physical location of a mobile device can be identified based on wireless communication between the mobile device and at least one beacon. Responsive to determining that the mobile device is located at a particular physical location, location rules associated with the particular physical location can be retrieved, content assigned to the particular physical location can be identified, content that the mobile device is authorized to access via a network maintained for the physical location while the mobile device still is located at the particular physical location can be selected, and a message can be communicated to the mobile device. The message can specify an authorization for the mobile device to access the selected content using at least one application installed on the mobile device while the mobile device still is located at the particular physical location.