A visual communication apparatus affixed to a vehicle. The visual communication apparatus includes a smart key system that detects a key fob of a user within a keyless detection zone, a projector projecting visual indications on a projecting zone lying on a ground surface of the vehicle, a sensor optically capturing gestures of the user of the vehicle, and an electrical control unit capable of actuated key elements of the vehicle. The visual indications include passive visual indications requiring no activation from the user and active visual indications requiring activations from the user. The activations are performed by gestures of the user on the active visual indications.