An automotive control system includes a plurality of control units including a touch sensor. The automotive control system also includes a control unit recognizer that recognizes a control unit of the plurality of control units that a driver has touched through the touch sensor. The automotive control system also includes a voice recognizer that recognizes selection of a function of an automotive information appliance by analyzing a voice command from the driver. The automotive control system also includes a controller that connects the selected function with the recognized control unit and controls the selected function according to operation of the recognized control unit.