A technique is directed to launching an unmanned aerial vehicle (UAV). The technique involves positioning a UAV launcher over a ground location. The technique further involves installing, after the UAV launcher is positioned over the ground location and prior to launching the UAV, an anchor into the ground location to anchor the UAV launcher to the ground location. The technique further involves operating, after the UAV launcher is anchored to the ground location, the UAV launcher to impart launching force onto the UAV to launch the UAV, the anchor holding the UAV launcher substantially in place at the ground location to minimize energy loss as the UAV launcher imparts launching force onto the UAV. In some arrangements, the UAV launcher is capable of pivoting while remaining anchored between launches to accommodate changes in wind direction while maintaining substantial connection to the ground location for enhanced consistency and performance.