A method and apparatus for horizontally shifting an article group or article layer, composed of a plurality of articles, from a first position and/or from a conveying movement into a second rest position while largely maintaining the relative positions of the articles in the article layer or group to each other, said transfer being effected by at least one first pusher bar engaging with the articles located at the back of the article group or article layer, as considered in relation to the conveying or feed direction. A support bar, which is at least temporarily allocated to the articles located at the front of the article group or layer, as considered in relation to the conveying direction, moves ahead at a slight distance from or abuts on the foremost articles of the article group or layer at least immediately before or on reaching the rest position.