A method and apparatus for downhole data transmission. The method comprising monitoring electrical impedance properties of a downhole formation by applying an electrical signal between a first portion and a second portion of a drill string that are electrically insulated from each other by an insulating portion, selecting a frequency for transmitting data by electromagnetic telemetry based at least in part on the monitored electrical impedance and transmitting the data by encoding the data in a waveform having the selected frequency and applying the waveform between the first portion and the second portion of the drill string.