There is provided an image forming apparatus. A transferring unit transports a recording medium while transferring an image onto the recording medium by a transfer voltage being applied thereto. A fixing member fixes the transferred image onto the recording medium. A conductive member forms a nip portion in which the recording medium is nipped between the fixing member and the conductive member and has a conductive property. A guiding unit is disposed between the transferring unit and the nip portion, guides a leading end of the recording medium which is being transported by the transferring unit to the nip portion, and has a conductive property. An applying unit applies, to the transferring unit, a transfer voltage which is higher than that applied before the recording medium is put into the nip portion, after the recording medium transported by the transferring unit is put into the nip portion.