Machines, systems and methods for managing quality of service (QoS) in a multi-tenant virtualized computing environment, the method comprising: collecting transmission rate statistics associated with data communicated in a virtual network, wherein at least one virtual switch monitors communications initiated by at least a virtual machine (VM) executed on a host machine serviced by the virtual switch; determining, by way of the virtual switch, profile parameters associated with a first communication initiated by the VM belonging to at least a first group, wherein a connection request is submitted by the virtual switch to a traffic controller to assist in establishing the first communication; classifying the connection request for establishing the first communication according to the profile parameters associated with the first communication; determining a first aggregated transmission rate associated with the VM that initiated the first communication based on the classifying.