Methods, systems, and computer readable medium for facilitating selection of a preferred language associated with a website. In one example, information including information relating to a user is first received via the communication platform. The received information is then automatically analyzed to estimate a preferred language in which the user likely uses to view content from the website. A selector is displayed with an available selection of a language that most closely matches the estimated preferred language to allow the user to specify the user's preferred language with respect to the website. The user's preferred language is stored, and the user is redirected to the website in the user's preferred language.