A backlight drive circuit supplies drive current to a plurality of backlights, each of the backlights is extinguished before a signal voltage is written to a liquid crystal pixel group of a line corresponding to the backlight, each drive current in the lit period of each of the backlights is a first current when the adjustment value is a first adjustment value and a second current whose current value is higher than the first current when the adjustment value is a second adjustment value that is lower than the first adjustment value, and the lighting duty ratio to obtain a given luminance using the second current is smaller than the lighting duty ratio to obtain the luminance using the first current.