A display apparatus includes pixels. A first pixel group of the pixels displays a first grayscale image on the basis of a first gamma curve during three sub-frame periods among consecutive first to fourth sub-frame periods and displays a second grayscale image based on of a second gamma curve during a remaining one sub-frame period of the first to fourth sub-frame periods. A second pixel group of the pixels displays a third grayscale image based on the first gamma curve during three sub-frame periods among the first to fourth sub-frame periods and displays a fourth grayscale image based on the second gamma curve during a remaining one sub-frame period of the first to fourth sub-frame periods. A sub-frame period in which the first pixel group displays the second grayscale image is different from a sub-frame period in which the second pixel group displays the fourth grayscale image.