A data distribution method and a data distribution device are described. The method includes parsing a GTPU message from a user terminal to obtain a Hyper Text Transport Protocol (HTTP) request message for requesting a resource, and determining whether the data request mode of the HTTP request message is an HTTP compression mode; when the determination result is that it is an HTTP compression mode, directly sending the HTTP request message to a server; otherwise, setting the data request mode of the HTTP request message as an HTTP compression mode and then sending the message to the server; setting the data format of an HTTP response message sent by the server as a data format fitting the data request mode of the HTTP request message and sending the response message to the user terminal. In this way, the consumption of backhaul bandwidth and the consumption of air interface bandwidth can be reduced significantly.