An imaging apparatus includes: an imaging unit that generates image data containing a subject image; a part dividing unit that divides the subject image into a plurality of parts; a changed-image data generating unit; a display control unit that allows a display unit to display an avatar image; a touch panel that accepts a user operation that changes a positional relationship between a plurality of resions contained in the avatar image; a positional relationship storage unit that stores positional relationship information related to the positional relationship between the plurality of resions changed according to the user operation; and an imaging control unit that allows a recording unit to record the image data, based on the positional relationship information and a positional relationship between the plurality of parts.