Systems and methods are provided for communicating virtual messages through a location-based message stream for different mobile device users. A geo-fenced area surrounding a desired geographic location for a virtual message stream is generated based on parameters received from a first user. The parameters include at least one message to be sent to one or more recipients via the message stream. When a mobile device of a second user located within the generated geo-fenced area is detected and the second user is determined to be one of the message recipients, the message from the message stream is transmitted to the detected mobile device of the second user.