An eliciting system is provided. The eliciting system may embody a method for collecting market research data by eliciting customer input through an interactive, competitive game format. The eliciting system may provide the game format by including a controllable object, a control unit and a display platform, wherein the display platform provides a plurality of scan codes presented in an eye-catching manner. The control unit provides a user interface and is adapted to remotely control the controllable object as it hovers over the display platform. The controllable object may provide a scanner for reading the plurality of scan codes. Each scan code may provide a market association with a good and/or service. Each market association scanned by the scanner is represented on the user interface, whereby the user of the control unit can view and approve of or disapprove of it, while the user controls the controllable object hovering over the display platform.