A system and method for content spread visualization includes obtaining activity data related to a content item of the social network, the activity data related to interactions by members of the social network with the content item. A processor generates the visualization based on the activity data, the visualization including indicia arranged in hierarchical branches, the branches extending radially from a primary indicia of the indicia, each of the indicia individually corresponding to one of the activity data and connected to at least one other one of the indicia with a couple based on a relationship between the corresponding ones of the activity data. The processor causes a user interface to display the visualization.