A system retrieves media content from a first media content provider for access by a sharing user, and receives an indication that the sharing user desires to share the media content with a receiving user. The system determines an identity of the receiving user and shares the media content by sending an intermediate link that identifies the media content to a computer system of the receiving user. The system receives an indication that the receiving user has selected the intermediate link, and communicates an identity of the media content and the identity of the receiving user to an intermediate server. The system obtains, from the intermediate server, a first universal resource locator (URL) that was determined based on the identity of the media content and the identity of the receiving user. The system retrieves the media content from a second media content provider using the first URL.