In an approach to managing requests to a high utilization website, one or more computer processors receive a first resource usage load status from a first server computer. The one or more computer processors receive a request for content on the first server computer from a client. The one or more computer processors determine whether the first resource usage load is above a pre-defined threshold. Responsive to determining the first resource usage load is above the pre-defined threshold, the one or more computer processors create a queue of a plurality of content requesters, wherein the client is one of the plurality of content requesters. The one or more computer processors establish a bidirectional communication channel with the client.