Invention Grant
- Patent Title: Data synchronization for content on demand asset insertion decisions
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Application No.: US13628447Application Date: 2012-09-27
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Publication No.: US09883208B2Publication Date: 2018-01-30
- Inventor: Christopher M Rippe , Jonathan E. Farb , Thomas M. Moretto , Timothy R Whitton
- Applicant: Canoe Ventures
- Applicant Address: US CO Lakewood
- Assignee: Canoe Ventures LLC
- Current Assignee: Canoe Ventures LLC
- Current Assignee Address: US CO Lakewood
- Agency: Duft Borsen & Fettig LLP
- Agent Gregory T. Fettig
- Main IPC: H04N7/173
- IPC: H04N7/173 ; H04N21/20 ; H04N21/222 ; H04N21/2225 ; H04N21/234 ; H04N21/472 ; H04N21/81

Abstract:
Systems and methods presented herein provide for maintaining data pertaining to asset insertions into COD content. In one embodiment, a system includes a database that maintains campaign data of a plurality of assets, and a processor that monitors insertions of at least a portion of the assets in a first COD content to record campaign data of the inserted assets. A storage module stores the recorded campaign data of the inserted assets in a list. The processor is also operable to detect a request for asset insertions in a second COD content, to determine that the database of campaign data is unavailable for the asset insertion request of the second COD content, to retrieve the list of campaign data from the storage module, and, in response to determining the unavailability of the database, to direct asset insertions in the second COD content based on the list of campaign data.
Public/Granted literature
- US20140089997A1 DATA SYNCHRONIZATION FOR CONTENT ON DEMAND ASSET INSERTION DECISIONS Public/Granted day:2014-03-27
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