The disclosure illustrates a fish lure vocalization device which includes a main body defining an enclosed chamber inside. A vocalization module, a control module and a battery are disposed in the chamber. The vocalization module has a box in which an electromagnet and a metal diaphragm are disposed. The control module is used to control the electromagnet. A magnet is disposed on the metal diaphragm. The magnet is attracted by the electromagnet after the magnetic force is produced by electrifying the electromagnet, to deform the metal diaphragm to make sound. Thereby, the purpose of luring the fish to take the bait may be achieved.