The present invention provides, as a material for a golf club face of a driver, an iron or the like, a titanium alloy which satisfies the regulation for a coefficient of restitution, and has high Young's modulus and tensile strength and also has excellent hot and cold workability. The titanium alloy for a golf club face according to the present invention comprises, in percent by mass, 1.0 to 3.5% of Al, 0.5 to 1.4% of Fe, 0.2 to 0.5% or O and 0.002 to 0.030% of N, and the balance of Ti with inevitable impurities, wherein an α-phase is strengthened by combined addition of O and Al, and inexpensive Fe is selected as a β-phase stabilizing element, leading to high strength and high Young's modulus in combination. The content of Al causing deterioration of hot workability is limited to a low value, leading to low rolling load during hot rolling, and thus flaws and edge cracking are unlikely to occur during hot rolling.