A vehicle front portion structure includes a front side member, a bumper portion, a bumper guard and an up-and-down extension portion. The front side member extends in a vehicle front-and-rear direction. The bumper portion is provided at the vehicle front side of the front side member and extends in the vehicle width direction. The bumper guard is formed in a pipe shape, and is provided at the vehicle upper side of the bumper portion. The up-and-down extension portion extends in a vehicle up-and-down direction. A lower portion of the up-and-down extension portion is joined to the bumper portion and is attached to the front side member via a crush box. An upper portion of the up-and-down extension portion protrudes upward of the bumper portion and is connected to the bumper guard.